Slowmornings.Strongcoffee.Messydata.
Sushindran
also known as sush-in-d-run
Data person by day. Runner, writer, and animated-movie enthusiast by every other hour.
What I love
sush-in-d-run
Always training for the next one
Nadal
Superfan
Tattoo on my forearm to prove it
Coffee Enthusiast
Espresso preferred
Animated Movies
If it's animated, I've probably watched it
Hiker
The summit is just a bonus
What I Build
dashboards, datasets, and the occasional mess
approximate enthusiasm levels across a typical week
my playground for the past 7 years
📐End-to-End Analytics Foundation🔬Campaign Measurement & Funnel Analysis🎯Attribution & Budget Modeling🛡️Data Quality & Governance📊Executive Dashboard Design🧪A/B Testing & Experimentation
companies where I've had some partners in crime
Sep 2021 – Present · Mumbai, India
Senior Data Solutions Associate
Jan 2024 – Present- Owned end-to-end marketing analytics foundation, integrating 5+ data sources into scalable star-schema models supporting campaign, funnel, and performance analysis across regions.
- Built SQL transformation layers (dbt-style) powering daily-refreshed ThoughtSpot dashboards — improving reporting cadence from bi-weekly to daily.
- Led tracking governance and data quality initiatives, standardizing UTM structures, campaign metadata, and attribution logic across the org.
- Built executive dashboards for Monthly Business Reviews, campaign pacing, and end-of-campaign readouts.
Marketing Analytics Associate
Sep 2021 – Dec 2023- Analyzed multi-channel paid media performance across LinkedIn, search, display, programmatic, and YouTube — evaluating conversion rates, efficiency, and ROI.
- Supported A/B testing and creative performance analysis to quantify lift and guide optimization of messaging and placements.
- Partnered with web and content teams to improve tracking coverage and event consistency for more reliable funnel analysis.
Right now
☕
Currently brewing
espresso yuzu espresso tonic
🏃
Currently training for
ladakh half marathon
📖
Currently reading
Inner Excellence (Audible)
— updated whenever I remember to